Attending a Web3 event requires a sophisticated and formal dress code. Business attire is suitable for all conference sessions and receptions, while an informal business environment is appropriate for the pre-conference training day. It is important to keep in mind that conference center room temperatures may be colder, so it is recommended to dress accordingly. For ladies, evening dresses that reach the floor are suitable, with elegant hair, jewelry and careful makeup.
The dress should speak for itself and does not have to be expensive. Shorter dresses such as midi or ankle length are also acceptable, as long as the fabric is opulent and luxurious. Black is the traditional clothing color at a black tie event, but all colors are widely accepted. White is also acceptable at weddings.As brands develop Web3 strategies that extend to virtual events and NFT collectibles, attendance tokens add another dimension to the potential ability to retain customers through the blockchain.